‘Tasty, that’s it’: McDonald’s reopens in Russia with dour name
Moscow: McDonald’s restaurants have flung open their doors in Moscow once again under new Russian ownership and a new name: Vkusno & tochka, which translates as “Tasty and that’s it”. The new dawn for Russia’s fast-food scene will initially see 15 matter-of-factly rebranded restaurants open in and around the capital after the US burger giant turned its back on the country over what Russia calls a “special military operation” in Ukraine.
People line up to visit the newly opened fast food restaurant in a former McDonald’s outlet in Moscow. The reopening of the outlets, three decades after McDonald’s first opened in Moscow in a symbolic thaw between East and West, could provide a test of how successfully Russia’s economy can become more self-sufficient and withstand Western sanctions.
Oleg Paroev, chief executive of Vkusno & tochka, said the company was planning to reopen 200 restaurants in Russia by the end of June and all 850 by the end of the summer.
Read full article at Sydney Morning Herald
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