Z-capped Russians flock to Moscow's revamped McDonald's to gorge fake Big Macs
Russia has officially reopened its version of the fast-food giant Mcdonald’s. It comes after the retailer sold more than 800 of its restaurants in the country as a result of Russia ’s invasion of Ukraine. Crowds swarmed to the grand reopening in Moscow earlier today, with a new name and a new menu. The burger joints are now named "Vkusno i Tochka", which roughly translates as "Tasty full stop". The former McDonald’s stores were bought up by Alexander Govor.
In place of the renowned logo’ is a stylised burger with two fries in the shape of an M - plus a slogan reading: "The name changes, love stays". New items on the menu include the "Grandee" burger and reports claim customers say the food tastes exactly the same. General manager Alexander Merkulov told Reuters the equipment and burger ingredients are identical, but some McDonald's favourites have been left off the menu. Oleg Paroyev, CEO of Vkusno i Tochka said: “"Our goal is that our guests do not notice a difference either in quality or ambience," Hungry customer Sergei, 15, said: "The taste has stayed the same.
But one male protester demanded, "bring back Big Mac!". The relaunch has begun on Russia Day, a patriotic holiday celebrating the country's independence, at the same flagship location in Moscow's Pushkin Square where McDonald's first opened in Russia in January 1990. He told a press conference in Moscow a further 50 restaurants are expected to open across Russia tomorrow, with around 200 ready for business by the end of June. Following their decision to close restaurants in Russia, Mcdonald's said: "The humanitarian crisis caused by the war in Ukraine, and the precipitating unpredictable operating environment, have led McDonald's to conclude that continued ownership of the business in Russia is no longer tenable.
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