McDonald`s new name, logo in Russia revealed! Will burgers get expensive? Check here
New Delhi: Restaurants operating under the McDonald’s QSR chain opened their doors in Moscow once again on Sunday, with a new name: Vkusno & tochka, which translates as "Tasty and that’s it". The reopening of the restaurants, which came three decades after McDonald's initially opened in Moscow in a symbolic thaw between East and West, might be a litmus test for Russia's economy's ability to become more self-sufficient and defy Western sanctions. Oleg Paroev, chief executive of Vkusno & tochka, said the company was planning to reopen 200 restaurants in Russia by the end of June and all 850 by the end of the summer, according to a Reuters report.
"Our goal is that our guests do not notice a difference either in quality or ambience," Paroev told a media conference in what used to be the first McDonald`s restaurant that opened in Soviet Moscow in 1990. McDonald's quit operations in Russia in the wake of the country's invasion of Ukraine, following a number of other American and European companies that have made the same decision. Will Vkusno & tochka serve Big Mac and Happy Meal?
No, Vkusno & tochka will keep its old McDonald`s interior, However, it will remove any references to its previous name. Paroev stated that the company would maintain "cheap prices," but would not rule out a minor increase in the foreseeable future.
Read full article at Zee News