McDonald's reopens under new name in Russia
An employee gives a customer his food order in the Russian version of a former McDonald's restaurant after the opening ceremony in Moscow on June 12, 2022. The restaurant that launched McDonald's in Russia in 1990, heralding Moscow's opening after decades of Soviet rule, reopened Sunday with a new name and logo in a potent reminder of the upheaval sparked by the conflict in Ukraine. The US fast-food giant announced on May 16 that it would exit Russia in the wake of its Ukraine offensive. Inside, 31-year-old Oleg, one of the first customers to receive his order, said "Vkusno i tochka" was "delicious, beautiful and cheap.
The restaurant, on the spot where the very first McDonald's opened its doors to long queues and great fanfare in January 1990, is among the first 15 to welcome customers. In place of the Golden Arches, there's a new logo - two stylised orange fries alongside a red dot on a green background. "We had to remove some products from the menu because they refer directly to McDonald's, such as the McFlurry and Big Mac," Paroyev said. As for the packaging, it is "neutral" -- "no word, no letter" should remind customers of the McDonald's group, Paroyev said.
Three days after the company announced its exit in May, Russian businessman Alexander Govor, who had been a licensee of the chain, bought the 850-restaurant operation. Under the sale conditions, Govor agreed to retain employees for at least two years and fund liabilities to suppliers, landlords and utilities, McDonald's said.
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