McDonald's 'de-arched': Russia's fast food chain unveils new logo as it prepares to reopen
Fast-food service company Sistema PBO, which manages the famed American brand McDonald's chain in Russia's Moscow recently unveiled its new logo as it prepares to reopen the restaurants on Sunday. McDonald's had announced that its "continued ownership of the business in Russia is no longer tenable, nor is it consistent with McDonald’s values" as it shut the restaurants across Russia. Now, replacing the McDonald's iconic and visually identifiable Golden Arches, Russia’s new McDonald’s company rebranded the logo to a circle, representing a burger, and two slant orange lines that depict French fries.
While the chain will operate under a new name, it remains unclear at this time whether it has been approved yet. State-affiliated TASS reported that the first 15 new outlets are scheduled to open in Moscow on 12 June. McDonald's in Russia had suspended operations on March 14, and by May 16 the world-renowned American fast-food chain had officially withdrawn from the country, joining the strings of foreign brands that pulled out in a coordinated boycott against military assaults in Ukraine.
Mcdonald's had launched its first outlet in the then-Soviet Union in Moscow’s Pushkin Square in January 1990.
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